Traditional Media in the Podcasting Era: The Challenges and Opportunities of Switching to the New Digital Audio Space

According to the latest figures, worldwide podcast listenership is estimated to surpass 500 million by 2025. Once viewed as niche area, podcasting is increasingly gaining prominence and drawing the attention of traditional media.

And that's for a reason: by leveraging podcasts, traditional media companies can attract younger audiences, grow and strengthen listener engagement, harness new revenue streams, and win over advertisers and brands by offering an effective ad spot.

In this whitepaper, you’ll discover:

Insights into the makeup of podcast audiences today

The growing interest in video podcasts

How podcasting can revive local public radio

New ways of generating revenue outside of podcast memberships and subscriptions

How podcasters can improve organic discoverability for new shows

The importance of data and analytics to measure podcast performance and consumption

About DataArt and Media and Entertainment Practice

DataArt provides customized digital media content solutions to help companies maximize the value of their content to improve revenue and audience growth. The company has over 5,000 professionals in 20+ US, Europe, and Latin America locations, with clients including major global brands like Unilever, Ocado, NASDAQ, Turquoise, and Flutter Entertainment.

DataArt has extensive experience helping large media companies establish, pivot, and level up their podcast management. On top of that, our team of experts builds and integrates robust data and analytics solutions as well as comprehensive payment and billing systems to deliver an end-to-end experience for the podcasting revenue management process.