Point of Sale Systems: recent trends & predictions

18/02/14
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Recent studies have shown an increasing demand of the Travel, Tourism & Hospitality industry to invest in updated Point of Sale “POS” equipment. Among the most popular trends that POS vendors are putting at the center of their strategic business focus are tablet-based solutions, mobile payments, personalized offerings from CRM software integration.

Having built an extensive expertise in mobile development (experience with all modern mobile platforms, including: iOS, Android, Windows Phone 7, BlackBerry, HTML5), DataArt has noticed growing popularity of iPad applications in various verticals. Recent DataArt’s tablets-based projects include:

  • Betting iPad App
  • Product Selection and Order Placement app for runway fashion shows
  • Full-scale investment reporting solution for Apple iPad

It’s no surprise that more and more retailers in the Travel Industry are asking for tablet-based Point-of-Sale systems instead of traditional POS ones, since iPad POS software is getting significant value in terms of cost and technology used. Nowadays retailers try to facilitate a connection with the target audiences via mobile devices with the help of tablet-based orderings and surveys, integrated loyalty and reward programs.

As mobile usage trends grow, numerous POS terminals are going mobile and there’s a big potential that very soon mobile payments will replace payments made by credit cards. Frequent travelers spend hours on the road or on a plane with no access to desktop applications, that’s why they need a mobile payment acceptance (NFC, QR codes, etc.) on the move.

Personalization is the key for any hospitality venue especially when it comes to promotions. Software providers start actively adding social media marketing tools in order to increase sales and repeat visits. To achieve this, retailers use personalized offerings, rewarding their customers for returning visits and offering services that match their preferences. Looking at the number of DataArt’s projects where integrations with social media have been performed (Facebook widgets, LBS Check-in etc) it’s easy to notice the ever-rising importance of personalized services.

As customer relationship marketing gains popularity more and more Point-of-Sales systems become CRM-centric. By incorporating CRM tools in their POS systems retailers are able not only to bolster customer engagement but to better plan marketing strategies as well. As a result, knowledge of customer preferences and increased options ahead of time attract more clients and keep them coming back.

As a custom software development company that builds advanced solutions for the travel & hospitality industry, DataArt follows the latest changes and plans to concentrate more on POS and mobile payment development in 2014, which means that mobility will stay the driving force of our development roadmap. We’re also going to continue our integrations with multiple POS systems, including one of the market leaders in the US and major POS provider – Micros. Besides, since it’s a proven fact that better User Experience improves the purchasing experience, DataArt will keep on implementing modern usability rules in designing intuitive interfaces for POS applications in order to deliver high quality POS software and systems for multiple online retailers.

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