July 17, 2017– New York, London, Munich – DataArt, the global technology consultancy that designs, develops, and supports unique software solutions, has announced unification of its brand across all marketing channels in 20 global locations, in time for its twentieth anniversary.
The key goal of rebranding was to assure consistent messaging and unified visual identity across all markets and communications channels, conveying DataArt’s four core values: people first, expertise, flexibility and trust. With the consultancy rapidly expanding to over 2,300 experts in eight countries, the need for unified HR and sales marketing communications has become evident. Initiated in the summer of 2016, the project took over a year to complete.
The rebranding includes a redesigned logo, featuring a tangram and a slicker inscription of DataArt, in a custom font based on Paratype's Futura PT, and a visual approach that conveys the ease of working with (and for) DataArt: open, light and modern. The bright colors of the tangram signify DataArt’s diversity and creativity.
“DataArt has grown into a strong brand over the years, and we needed a consistent visual language to convey our strengths. Rebranding has not only created a strong new visual identity, but unified our HR and Sales marketing communications, which is crucial for a distributed organization of our size.”, said Vica Miller, Head of Global Communications.
Previously, DataArt had different visual styles for labor and sales target audiences.
While full implementation of the new visual identity is expected to be completed in all locations before the end of the year, the most important elements, such as business cards, document templates, presentations, conference stands and office signage, are already in use.