Data Visualization: Effective Illustrating or Redundant Rendering

09 April 2013
By Vladimir Timashov, Project Manager

Data visualization is usually effective way to tell data stories. However when analyzing data we always should understand that usage of visualization techniques should be reasonable and use them wisely.

Despite the clear benefits of visualizing information, the concept has often been treated as a last-ditch approach, a less intellectual way of arranging data, or the information equivalent of putting lipstick on a pig. That doesn’t mean we don’t want to do it, though – meme-style trends like infographics and interactive maps have caused visualization to run rampant, but in turn, have aided a self-fulfilling prophecy: the practice is mainstream now, but redundant, rendering a lot of the available visualizations ineffective.


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