• The Gamification of Sports an Effective Marketing Tool or a Boondoggle

    Although the concept of “gaming” has existed for a long time, the word “gamification” first gained popularity in 2010 as this pastime became deeply intertwined with technology. In the following years, the idea of applying badges, points, and leaderboards to increase engagement in marketing strategies has exploded. With an estimated 2.2 billion gamers in the world, gamification has grown into an incredibly powerful marketing tool.

    READ MORE

  • Developing a Sports Betting Platform: Buy vs Build

    15 July 2019
    By Russell Karp, VP Media & Entertainment

    Buy-vs-Build-Sports-Betting-Platform_Clean5

    The explosive growth of sports betting continues to rise following last year’s U.S. Supreme Court decision to strike down a federal ban on wagering.

    While the broadcasting and sports industries buzz with excitement, how large will the betting market get? Although predictions vary, they all indicate that the increase in gross gaming revenue derived from sports betting shows no signs of slowing down, with Bank of America Merrill Lynch analyst Shaun Kelley stating his expectation for the current size of $200 million to skyrocket to $5-10 billion over the next five years.

    READ MORE

  • Key Points for Selecting a Sports Data Provider

    02 April 2019
    By Russell Karp, VP Media & Entertainment

    Key-Points-for-Selecting-a-Sports-Data-Provider

    As legalized sports betting expands throughout the United States, the value of game data is growing exponentially. From managers and teams to sportsbooks and media agencies, virtually everyone in the industry now relies on sports data to prosper. In addition, experts predict that in-game betting will quickly become popular in the U.S. Companies that can allow bets on precisely when a goal is scored, who had the assist, and other specific details can increase their profile massively through enhanced fan engagement and the resulting growth in revenue.

    READ MORE

  • The Future of Micropayments How the NBA’s Latest Initiative Affects Spor...

    The National Basketball Association kicked off its 73rd season with the first two games on October 16th. But it made big news in the preseason as the NBA and Turner Broadcasting officially confirmed that fans would be able to purchase a portion of live games to watch on Turner’s B/R Live streaming service, nba.com, and the NBA app.

    READ MORE

  • Alexa Voice Assistant : What the Sports Future Holds

    30 October 2018
    By Russell Karp, VP Media & Entertainment

    Alexa-Voice-Assistant-Sports

    It is an undeniable fact that virtual assistants and voice-controlled devices have become a part of our life.The recently announced Alexa-Cortana partnership only reaffirms the determination of the leading technology providers to strengthen their position and gain additional market share.

    READ MORE

  • industries-benefit-sports-betting

    While sports enthusiasts living in Nevada have enjoyed wagering on their favorite teams for years, fans in the rest of the United States were unable to take part in the fun.

    That is, until now.

    READ MORE