The allure of attending a live concert has always been the fact that you can get up close and personal with the band and their music. You are a fan, and that immersive live-music experience far overshadows listening to digital download or album from your favorite artist. Times are changing, however. Binge watching Netflix or watching first-run movies from the comfort of your couch is becoming the new norm. No longer do you have to trudge to the theater just to buy highly overpriced tickets and snacks. This traditional business model no longer works (we can thank the millennials for that) and will become even less relevant when TVs technology becomes more advance and when we can use VR headsets to watch the latest and greatest movie or series.
You might be surprised to learn that the mood setting songs and background music featured on your favorite TV shows, movies, commercials, sports and video games are highly sought after paid placements for artists to gain exposure and generate income. No longer considered ‘selling out', it seems that placements (or sync) are becoming a prominent discovery, marketing and monetization tool for musicians. One of the most notable synchronization collaborations was with Moby’s 1999 album Play, which was the first ever to have all of its tracks linked to a synchronization license.
“Three kids in a garage are inventing something that will disrupt us all” - DataArt’s Charlotte Lamp Davies moderates industry-leading panel discussion that shows the travel trade ready to face the future
- Security, ease of use, speed and data are driving technology spending in travel and hospitality.
- Providing the same, great experience on all devices core for development in 2017.
- Blockchain’s potential is clear – but whether it can work for the travel industry is still in question.
Last week, the DataArt Media & Entertainment team flew to Austin, TX, to take part in what is undoubtedly the biggest event the industry has to offer – South by Southwest (SXSW) – where both newcomers and leaders of the industry engage in conference sessions, a trade show, a start-up incubator, and of course, professional networking.
We are in an age where music consumption patterns are changing. Just as any other aspect of the music business, they follow the evolution of the industry based on the consumer behavior. Singles once were the driving force behind record sales, until cassettes and later CDs gave the pedestal to Albums. The digital revolution brought yet another change not just to how music is created and distributed but to how it is consumed. And the current patterns are not as clear cut as their predecessors.
The moment the DataArt team entered the Orange County Convention Center, they got a feeling that the conference had no borders and boundaries in size and length. If you have never visited HIMSS, it is like nothing you have ever experienced before in a tradeshow. More than 40,000 health IT professionals, clinicians, executives, and vendors from around the world came to Orlando, FL, as participants of this industry-leading conference. This biggest educational event appears to be a great place to find out about novelties in the healthcare sector and connect with peers.
The tables have turned with a revival of interest in vinyl records following a decade of digital music dominance. Whether through efforts made by musical purists, trendsetting nostalgic hipsters or initiatives such as Record Store Day, the LP resurgence appears to be a big hit as sales of LPs, also called vinyl and records, continued an 11-year upward trend, reaching sales of 13 million in 2016 - the largest number since 1991. Some of this recent growth has been attributed to the deaths of legendary music luminaries, with fans looking to buy their music in its original format to recreate what it would have been like when these albums were first released. However, today's biggest artists are embracing vinyl as well. Taylor Swift put out an LP version of her hit "1989" and Justin Bieber released a 12-inch picture record for his single "Purpose".
We are hearing a great deal about bots in the media these days. If you had not heard of bots before, you likely learned about them thanks to Microsoft’s Tay scandal when Twitter users exploited its new artificial intelligence chat bot, teaching it offensive remarks. With the advent of mobile and messaging apps, we have seen a rapid increase in bot-hype over the last several years. The term bot is coined from robots and applies to chatbots, chatterbots, spambots, and Botnets. They were originally designed to perform automated tasks, however, bots are becoming more and more intuitive based on the integration with (artificial intelligence) AI. As these bots become smarter and smarter, they can be used in many ways to accomplish activities that are normally relegated to a person or through personal search via engines, and so on. Instead of having to rummage through the web to look for something you want or download an app, you can simply chat about it to a human-like bot to make the experience less of a hassle.
There are more than enough articles concerning Machine Learning (ML) and Artificial Intelligence (AI) these days. AI is going to make our life easier, it is going to have a beneficial impact on how we conduct business and it may even replace certain things that we do not expect at this moment and time. One thing is sure: the ML/AI movement is on the fast track to broad adoption that will affect almost every industry.