• The Gamification of Sports an Effective Marketing Tool or a Boondoggle

    Although the concept of “gaming” has existed for a long time, the word “gamification” first gained popularity in 2010 as this pastime became deeply intertwined with technology. In the following years, the idea of applying badges, points, and leaderboards to increase engagement in marketing strategies has exploded. With an estimated 2.2 billion gamers in the world, gamification has grown into an incredibly powerful marketing tool.

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  • GBTA 2019 Convention Wrap-up The Good, The Bad, And The Exciting Future Of Our Industry

    The Global Business Travel Association (GBTA) concluded the 51st year of its hotly-anticipated annual convention last week in Chicago. With over 7,000 attendees enjoying the mild summer weather in Illinois, the event featured a range of discussions led by business leaders and celebrities plus more than 170 educational sessions about disruptive technology-driven products and services in the travel and hospitality industries.

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  • Outsourcing as a Journey

    15 August 2019
    By Sebastian Bucur, Security and Software Consultant

    Outsourcing as a Journey_2.”

    In our industry, it is very common to see software development compared with building a house. There are many parallels between the two but in reality, they are quite different. Having spent the last 21 years in the trade, DataArt can attest to the fact that a software project is more like a journey and that technology consulting companies are means to an end rather than the end in itself. One may wonder how it can be a journey when there is a deliverable at the end, which is the actual piece of software.

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  • Big Data Holding Back Healthcare and Pushing Life Sciences Forward”

    What is the future of electronic health records? What has to change for doctors to see them as a benefit rather than a distraction? Daniel Piekarz, SVP, Head of Healthcare & Life Sciences Practice at DataArt, talks about healthcare trends and technologies that have the potential to lower healthcare costs.

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  • Where to Find Good Developers?

    26 July 2019
    By Sebastian Bucur, Security and Software Consultant

    Where to find good developers”

    While a talented developer can come from anywhere in the world, we want to find the best source of good developers that will serve as a rule rather than an exception.

    In this article, I would like to present four main types of outsourcing businesses categorized by size. We’ll consider the pros and cons for each with impartiality, calling a spade a spade.

    First, let us define in broad terms what it means to be ‘a good developer.’  In my opinion, a good software development professional is likely to have a degree in computing, IT or math as well as real experience, and continually seeks to gain skills and knowledge.

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  • Three Occasions When You Should Outsource

    24 July 2019
    By Andrew Sanders, VP, Travel & Hospitality North America

    Three Occasions When You Should Outsource_1”

    The reality of today is that software is part of almost every single business in the world and no doubt technology has contributed too much of the progress and the success humanity has experienced in the 20th century. Up until the 1980’s, most of the enterprise software was custom made and was developed entirely in house by tech engineers. As time went by many such internal teams began to feel overwhelmed with the demand. They were also expensive to fund and slowly but surely became outpaced as it was increasingly difficult to keep pace with the evolution of technology. Custom enterprise software was being built by giant tech firms like Microsoft, Sun Systems, IBM and Oracle that had the infrastructure and capacity for innovation and for handling large, complex projects. However, with the advent of the personal computer, more and more people began to be interested in learning programing. During the Dotcom bubble (1994-2000) as business moved onto the internet, the demand for custom software development skyrocketed. This caused more and more new tech companies from Eastern Europe and Asia to ride the wave and cover the demand in the market.

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  • The Future of Video Streaming How Technological Advancements Alter Business Practices”

    As streaming video content becomes a daily activity for a rapidly expanding number of people, the relatively young industry must develop fresh strategies to improve services to meet the increasingly high expectations of consumers in the ever-changing video streaming marketplace.

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  • How Virtual Reality is Helping the Travel Industry Evolve

    Virtual Reality (VR) is currently experiencing a rapid ascent in the consumer imagination. After spending the 90’s and the first decade of the 2000’s in the realm of academia and technological experimentation, recent years have seen several tiers of VR technology become available to the general public.

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  • Developing a Sports Betting Platform: Buy vs Build

    15 July 2019
    By Russell Karp, VP Media & Entertainment

    Buy-vs-Build-Sports-Betting-Platform_Clean5

    The explosive growth of sports betting continues to rise following last year’s U.S. Supreme Court decision to strike down a federal ban on wagering.

    While the broadcasting and sports industries buzz with excitement, how large will the betting market get? Although predictions vary, they all indicate that the increase in gross gaming revenue derived from sports betting shows no signs of slowing down, with Bank of America Merrill Lynch analyst Shaun Kelley stating his expectation for the current size of $200 million to skyrocket to $5-10 billion over the next five years.

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  • Digital Transformation by Toyota North America: Lessons Learned

    03 July 2019
    By Yaroslav Buga, Business Development Engagement Manager at DataArt

    Digital Transformation by Toyota North America Lessons Learned”

    In my previous post, I described digital transformation insights by Alan Trefler, Pega CEO, and Jeanne Ross, director of the MIT Center for Information Systems Research (CISR).

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