Ever increasingly companies in the Travel, Tourism & Hospitality industry are putting mobile at the center of their strategic business focus. Some, like HotelTonight, have gone so far as to make it their entire focus.
It’s no secret that the traveler/consumer is “always connected” via their mobile device. Google’s latest mobile reports states: “94% of smartphone users look for local information on their phone and 90% take action a result, such as making a purchase or contacting the business.” (source: http://www.thinkwithgoogle.com/mobileplanet/en/)
Businesses that want to benefit from the opportunity mobile offers are challenged by their ability to:
- create a usable, simple front-end user experience
- iterate quickly enough to meet the rapidly changing mobile landscape
- confront a fragmented device ecosystem with a consistent strategy
I’m confident that the mobile (r)evolution will continue to play an integral & strategic role in travel technologyt for the foreseeable future.