• Will The Music Industry Embrace Voice-Controlled Technology?

    24 May 2017
    By Sergey Bludov, SVP Media & Entertainment

    For those of you following technology industry trends, it would not be surprising that many experts have been calling 2017 the “Year of Voice”. Along with VR and AI, voice recognition has the potential for highly meaningful long-term development. Instead of controlling everything via apps, we can now talk to virtual assistants to control everything from our computers to our cars, to our home.

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  • Bose_Image_Template

    Bose is in hot water right now over allegations that the company’s Connect app is unlawfully collecting and sharing the listening data of its users.

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  • Making Sense of Big Data In The Music Industry

    02 May 2017
    By Sergey Bludov, SVP Media & Entertainment

    Big-Data

    Big data is becoming an increasingly important component of the music industry as the digital world continues to grow in popularity with consumers. However, although companies have accessed data since the beginning of the digital era, determining how to extract and utilize the most valuable insights remains a largely untapped endeavor.

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  • Music Discovery and the Magic of Sync Placements

    29 March 2017
    By Sergey Bludov, SVP Media & Entertainment

    MusicDiscovery

    You might be surprised to learn that the mood setting songs and background music featured on your favorite TV shows, movies, commercials, sports and video games are highly sought after paid placements for artists to gain exposure and generate income. No longer considered ‘selling out’, it seems that placements (or sync) are becoming a prominent discovery, marketing and monetization tool for musicians. One of the most notable synchronization collaborations was with Moby’s 1999 album Play, which was the first ever to have all of its tracks linked to a synchronization license.

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