• The Future of Smart Contracts in the Music Industry

    What if we could replace antiquated physical contracts execution to fit with the new digital music age and real-time commerce? Well, today we can and the technology is known as smart contracts. Just as the blockchain has emerged to claim its place as the new financial instrument of the future, smart contracts have become an equally hot topic. Electronic contracts, or smart contracts, between labels, distributors, and artists, can reshape the industry to ensure transaction and payment efficiency as well as increased transparency. Smart contracts are primarily a computer program whereby all parties can agree to the contract electronically, and it can also be enforced electronically. This can be achieved through the introduction of blockchain technology. In the case of an executed smart contract, the blockchain would keep track of the ownership rights ensuring that the proper parties are paid in accordance with their smart contact. The more sophisticated the code, the more automated, self-executing, and “smarter” the contract.

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  • Can-Virtual-Reality-Reshape-the-Future-of-Concerts

    The allure of attending a live concert has always been the fact that you can get up close and personal with the band and their music.  You are a fan, and that immersive live-music experience far overshadows listening to digital download or album from your favorite artist. Times are changing, however.  Binge watching Netflix or watching first-run movies from the comfort of your couch is becoming the new norm. No longer do you have to trudge to the theater just to buy highly overpriced tickets and snacks. This traditional business model no longer works (we can thank the millennials for that) and will become even less relevant when TVs technology becomes more advance and when we can use VR headsets to watch the latest and greatest movie or series.

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  • Music Discovery and the Magic of Sync Placements

    29 March 2017
    By Sergey Bludov, SVP Media & Entertainment

    MusicDiscovery

    You might be surprised to learn that the mood setting songs and background music featured on your favorite TV shows, movies, commercials, sports and video games are highly sought after paid placements for artists to gain exposure and generate income. No longer considered ‘selling out’, it seems that placements (or sync) are becoming a prominent discovery, marketing and monetization tool for musicians. One of the most notable synchronization collaborations was with Moby’s 1999 album Play, which was the first ever to have all of its tracks linked to a synchronization license.

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  • albums_vs

    We are in an age where music consumption patterns are changing. Just as any other aspect of the music business, they follow the evolution of the industry based on the consumer behavior. Singles once were the driving force behind record sales, until cassettes and later CDs gave the pedestal to Albums. The digital revolution brought yet another change not just to how music is created and distributed but to how it is consumed. And the current patterns are not as clear cut as their predecessors.

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  • Will AI Take Over Musicians Jobs?

    13 March 2017
    By Sergey Bludov, SVP Media & Entertainment

    Is the future destined to be a vast wasteland of musicians cast aside with artificial intelligence (AI) and bots taking over control of the artistry of composing music?

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  • vinyl

    The tables have turned with a revival of interest in vinyl records following a decade of digital music dominance. Whether through efforts made by musical purists, trendsetting nostalgic hipsters or initiatives such as Record Store Day, the LP resurgence appears to be a big hit as sales of LPs, also called vinyl and records, continued an 11-year upward trend, reaching sales of 13 million in 2016 – the largest number since 1991.  Some of this recent growth has been attributed to the deaths of legendary music luminaries, with fans looking to buy their music in its original format to recreate what it would have been like when these albums were first released. However, today’s biggest artists are embracing vinyl as well. Taylor Swift put out an LP version of her hit “1989” and Justin Bieber released a 12-inch picture record for his single “Purpose”.

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  • Bots and the Music Industry – A Vision of the Future

    27 February 2017
    By Sergey Bludov, SVP Media & Entertainment

    Bots-and-Music

    We are hearing a great deal about bots in the media these days. If you had not heard of bots before, you likely learned about them thanks to Microsoft’s Tay scandal when Twitter users exploited its new artificial intelligence chat bot, teaching it offensive remarks. With the advent of mobile and messaging apps, we have seen a rapid increase in bot-hype over the last several years. The term bot is coined from robots and applies to chatbots, chatterbots, spambots, and Botnets. They were originally designed to perform automated tasks, however, bots are becoming more and more intuitive based on the integration with (artificial intelligence) AI. As these bots become smarter and smarter, they can be used in many ways to accomplish activities that are normally relegated to a person or through personal search via engines, and so on. Instead of having to rummage through the web to look for something you want or download an app, you can simply chat about it to a human-like bot to make the experience less of a hassle.

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  • ML1

    There are more than enough articles concerning Machine Learning (ML) and Artificial Intelligence (AI) these days. AI is going to make our life easier, it is going to have a beneficial impact on how we conduct business and it may even replace certain things that we do not expect at this moment and time. One thing is sure: the ML/AI movement is on the fast track to broad adoption that will affect almost every industry.

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  • Blockchain, DDEX, dotBC and OMI – Oh my!

    09 February 2017
    By Sergey Bludov, SVP Media & Entertainment

    blockchain

    The Race for Digital Music Standardization and Adoption 

    The music industry is at a technological crossroad. One of the biggest challenges for the music industry is accurate tracking of songs that are streamed or downloaded; streamlining the distribution of the music; and improving how musicians, writers, and owners are compensated.

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  • social intelligence

    Social Intelligence

    What if artists, record companies, producers, and publishers had the ability to read minds? Well, social listening and social intelligence technology have made it easier to discern and track what people are thinking and saying than any other time in history. Now that almost everyone posts almost everything on social media, review sites, forums, and blogs, those opinions can be analyzed and tracked.  The ability to extract insights from social data is a practice that is being widely adopted by organizations across the world, and the music industry is ready for innovation in this important growing category.

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