• For those of you following technology industry trends, it would not be surprising that many experts have been calling 2017 the “Year of Voice”. Along with VR and AI, voice recognition has the potential for highly meaningful long-term development. Instead of controlling everything via apps, we can now talk to virtual assistants to control everything from our computers to our cars, to our home.

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    Bose is in hot water right now over allegations that the company’s Connect app is unlawfully collecting and sharing the listening data of its users.

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  • Making Sense of Big Data In The Music Industry

    02 May 2017
    By Sergey Bludov, SVP Media & Entertainment

    Big-Data

    Big data is becoming an increasingly important component of the music industry as the digital world continues to grow in popularity with consumers. However, although companies have accessed data since the beginning of the digital era, determining how to extract and utilize the most valuable insights remains a largely untapped endeavor.

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  • Improve Music Copyright

    As the music industry adopts new technological solutions, the tracking and distribution of song usage continue to pose significant challenges, with a lack of transparency and accuracy that can result in copyright owners missing out on royalty payments from various mediums.

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  • A Peek Into Music Industry “Windowing”

    19 April 2017
    By Sergey Bludov, SVP Media & Entertainment

    A Peek Into Music Industry Windowing

    Last week the news broke that Spotify had entered into a multi-year global license agreement with Universal Music Group (UMG) to provide the record label’s artists with access to a “flexible release policy” for their albums. This sure generated a lot of chatter in the music community.

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  • The Future of Smart Contracts in the Music Industry

    What if we could replace antiquated physical contracts execution to fit with the new digital music age and real-time commerce? Well, today we can and the technology is known as smart contracts. Just as the blockchain has emerged to claim its place as the new financial instrument of the future, smart contracts have become an equally hot topic. Electronic contracts, or smart contracts, between labels, distributors, and artists, can reshape the industry to ensure transaction and payment efficiency as well as increased transparency. Smart contracts are primarily a computer program whereby all parties can agree to the contract electronically, and it can also be enforced electronically. This can be achieved through the introduction of blockchain technology. In the case of an executed smart contract, the blockchain would keep track of the ownership rights ensuring that the proper parties are paid in accordance with their smart contact. The more sophisticated the code, the more automated, self-executing, and “smarter” the contract.

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  • Can-Virtual-Reality-Reshape-the-Future-of-Concerts

    The allure of attending a live concert has always been the fact that you can get up close and personal with the band and their music.  You are a fan, and that immersive live-music experience far overshadows listening to digital download or album from your favorite artist. Times are changing, however.  Binge watching Netflix or watching first-run movies from the comfort of your couch is becoming the new norm. No longer do you have to trudge to the theater just to buy highly overpriced tickets and snacks. This traditional business model no longer works (we can thank the millennials for that) and will become even less relevant when TVs technology becomes more advance and when we can use VR headsets to watch the latest and greatest movie or series.

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  • Music Discovery and the Magic of Sync Placements

    29 March 2017
    By Sergey Bludov, SVP Media & Entertainment

    MusicDiscovery

    You might be surprised to learn that the mood setting songs and background music featured on your favorite TV shows, movies, commercials, sports and video games are highly sought after paid placements for artists to gain exposure and generate income. No longer considered ‘selling out’, it seems that placements (or sync) are becoming a prominent discovery, marketing and monetization tool for musicians. One of the most notable synchronization collaborations was with Moby’s 1999 album Play, which was the first ever to have all of its tracks linked to a synchronization license.

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    We are in an age where music consumption patterns are changing. Just as any other aspect of the music business, they follow the evolution of the industry based on the consumer behavior. Singles once were the driving force behind record sales, until cassettes and later CDs gave the pedestal to Albums. The digital revolution brought yet another change not just to how music is created and distributed but to how it is consumed. And the current patterns are not as clear cut as their predecessors.

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  • Will AI Take Over Musicians Jobs?

    13 March 2017
    By Sergey Bludov, SVP Media & Entertainment

    Is the future destined to be a vast wasteland of musicians cast aside with artificial intelligence (AI) and bots taking over control of the artistry of composing music?

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