The third Phocuswright Europe Conference was held at the Convention Centre Dublin on the 10-12 of May 2016 and drew the continent’s top players to exchange views on the trends in technology for the European travel market. The theme was “Unsettled yet Undeterred”, reflecting the backdrop of Europe’s bumpy economic recovery and reduced spending on travel.
The travel industry DNA is changing, with important shifts happening from one year’s Phocuswright to the next.
Stephen Kaufer, CEO, Tripadvisor, emphasized the company’s shifting focus from a review resource to one that accommodates instant bookings. KAYAK and Google have also introduced direct bookings.
Alex Shchedrin, DataArt’s Engagement Manager, recently earned the Certified Hospitality Technology Professional (CHTP) designation.
The CHTP certification program was jointly developed by the American Hotel and Lodging Association and Hospitality Financial Technology Professionals as a symbol of competency in hospitality information technology. The CHTP exam was first given in 1994 at HITEC in Dallas, Texas. Since then, more than 250 professionals have earned the CHTP designation around the world.
Although the online travel industry is among of the world’s largest industries, it continues to rapidly expand with new travel technology startups appearing on the market almost every week. Each new company claims to be unique and solve customers’ problems that existing companies don’t solve.
If we more closely examine these startups along the travel lifecycle and identify a range of the problems that travel startups are dealing with, we will see that most of the emerging companies focus on the “booking” phase. At the same time there are a lot of startups that provide customers with a package combining both services for trip planning and booking vacations.